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Communication for Integration through Networks for Diversity

Mariana Andrei - Communication Coordinator

12 January 2015

COMMUNICATION for Integration (C4I), a project co-financed from the European Integration Fund, aims to fight prejudices, rumours and stereotypes by using viral information techniques to counterbalance common misconceptions on immigrants and diversity.

The project will be implemented in a network of 11 cities, working together to implement an innovative public policy to promote peace, diversity and social cohesion. Active participation from citizens as “anti-rumour agents” is a key feature of C4I.

The project aims to use social networks and ad-hoc information channels to provide correct information and explanations on migration and diversity and combat unfounded (but widespread) myths and misconceptions.

A methodology and tools will be developed within C4I to enable several cities across Europe to apply the social communication & networking method in the field of diversity and integration. The innovative social communication & networking methods experimented successfully in Barcelona will actually be transferred to the other 10 partner cities and the latter will assess the impact of methods upon population.

Source: http://pjp-eu.coe.int/fr/web/c4i/home